Role: Art Direction & Concept
Agency: Wieden+Kennedy
Client: Visa
Access to winter sports has been historically exclusive, but Visa is breaking barriers so everyone can participate. That’s why they’ve sponsored +500 athletes from all over the world to compete in the Winter Olympics. When more of us play, more of us win.
Creative Directors: Yahkeema Moffitt, Hal Curtis
Art Director: Jes Marquez
Copywriter: Gus Solis
Producer: Frank Brooks
Design: W+K Design Studio
Director: Pantera / Anonymous Content
Year: 2021